If rightly promoted, there’s a huge scope in military market. A survey was conducted in 2017 of about 37 million people that includes, women veterans, spouses and service members. With the survey it was concluded that most of them think that promotions that are targeted directly to the said community will capture their attention more as compared to the brands that generalize the marketing efforts. An effective way to promote the business and grow the customer base would be to introduce military discounts. This should be done by keeping women veterans in mind as a target market so as to create specific marketing efforts to attain their attention.
In this age of time, female veterans are able to get plates as many countries in the world have given women veterans an opportunity and the rights to own car license plates. Research shows that in the veteran population, women are the fastest growing in comparison to men. Marketing agencies have started targeting women, marketing campaigns are being developed towards veteran women as their population is being significantly increased.
Many other efforts are being made specifically for the women veteran. Agencies are making use of next day banners to get the message out as soon as possible in order to target a larger audience in a short amount of time. And frankly there is more to this movement than just selling goods to a specific target market, these women deserve the special treatment and recognition for their service to the community. More efforts need to be made specific to them in order to honor them for what they have done for their country and the price that they have had to pay for it.